UGG Boots Australia Story

Located near this city were popular surfing beaches, where surfers adapted the Classic Mini UGG Boots for year-round use. The insulating properties of fleece kept feet warm in winter, and in summer, it absorbed perspiration. With a cozy feel and form-fitting style, Uggs provided sock-like comfort while walking over rough or slippery terrain. Gradually, Uggs reached from the West Coast to the surfing communities of Australia's East Coast, and then were carried into skiing communities by surfers who enjoyed both sports. When Brian Smith, a native Australian surfer visited the U.S in the late 1970's, he brought Uggs with him. His conceptual idea came to fruition in 1978. Mr. Smith obtained a trademark for the term Ugg-and it is believed that he also obtained variations on the spelling-such as Ug and Ugh.



After realizing the popularity of Classic Short UGG Discount within the California surfing community, he decided to develop and market the sheepskin footwear. In 1995, Mr. Smith sold all rights of Ugg Holding to a Californian company by the name of Deckers Outdoor Corporation. Upon the purchase, Deckers acquired the Ugg trademark name for 24 countries and began utilizing the name of Ugg-Australia.

 

Within a few years, the Ugg Shoes-Australia product line included a couple of boot styles and four models of slippers, as well as a few casual shoes. In 2000, Ugg's Ultra boots were sent to television talk show host Oprah Winfrey, who purchased 350 pairs to for employees. She later focused shows around the Ugg Classic and Uptown boots, and her efforts and endorsements brought introduced the Ugg name to Middle America. Thus began an increased sales trend. Ugg Shoes-Australia received an award from Footwear News in 2003 as "Brand of the Year", and became noticeable at designer fashion shows in major cosmopolitan fashioncenters with the UGG Nightfall Cheap



Unfortunately, some groups feel that the name Ugg should not be considered a brand name, but simply a generic term representing a boot, just as the words sneaker or trainer refer to an athletic or tennis shoe. This is currently the basis for some debate between Decker and other providers of sheepskin boots. The Australian sheepskin trade claims to have lost $20 million as a result of not being allowed to use the generic word Ugg in their media or internet advertising.



Yet it seems that the buying public is more concerned about the availability and selection of additional. Since early 2007, Ugg's share price has increased ten times, and it is estimated that 2008 sales will exceed $45 million. This is based on Ugg-Australia's announcement that it will expand into a line of handbags as well as other leather goods. There is even speculation that Classic Tall UGG Discount Cheap Sale may add a line of warm-weather styles, which will certainly cement Ugg Shoes-Australia's position as one of the leaders in fashion footwear.